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Looking for the best hair of your life? You can have it when you quit shampoo and switch to New Wash.

People are only now waking up to the fact that shampoo is the worst product you can use on your hair. The parabens and sulfates in shampoo over-cleans and strips away your body’s natural protective oil barrier; your body responds by over-producing oil. You slather on conditioner to replace some of the moisture that was stripped away, and before you know it you’re feeling greasy again because your scalp has been busy protecting itself as it attempts to replenish natural oils. It is a perfect, vicious cycle that is great for shampoo companies but horrible for your hair and scalp.

New Wash, a sulfate free shampoo alternative, cleans without detergent, and its natural ingredients never strips away your protective barrier. It only removes excess oil, dirt and styling products. It leaves what should stay and removes what needs to be washed away. When you switch to New Wash to cleanse your hair, you break the vicious cycle and your scalp calms down. Your hair is happier, healthier, and simply looks and feels much better! Say goodbye to frizzy hair, damaged hair, and locks that have lost their luster – say hello to New Wash. 


We are committed to transparency. Below is a complete listing of every single ingredient in New Wash, even those in concentrations so low they would not typically be included (and are not required by law). Tap on each to see what it does and how EWG rates its toxicity. New Wash is certified as inherently biodegradable.

Cleansing: Aloe Barbadensis Leaf Juice5, Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil.

Conditioning: Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate.

Other: Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate.

Other non-key: Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5Chamomilla Recutita (Matricaria) Flower Extract5Isopropyl Alcohol, Citric Acid4Ceteareth-20, Trisodium HEDTA2Calcium Gluconate2Phenoxyethanol2Tocopherol2Cetearyl Alcohol, Alcohol5.

Fragrance: Cananga Odorata Flower Oil1Eugenia Caryophyllus (Clove) Leaf Oil1Aniba Rosaeodora (Rosewood) Wood Oil1Rosa Damascena Flower Oil1Myroxylon Pereirae (Balsam Peru) Oil1Guaiacum Officinale Wood Oil1Pelargonium Graveolens Oil1Citronellol1Geraniol1Linalool3.

1Essential Oil in Fragrance   2Incidental Ingredient   3EU Allergen   4pH Adjust Ingredient   5Certified Organic